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In The News

Twitter Tips: How to Safely Blend the Personal and the Professional

By C.G. Lynch
CIO.com

April 08, 2009 — CIO — Like it or not, the emergence of social networks, the proliferation of mobile devices and the ubiquity of the Web has blurred our personal and professional lives. This has been particularly true on Twitter, the social networking service where users share short messages with one another.

Twitter holds inherent value for both your personal and business life. As a business person, building a presence on Twitter helps you connect with customers and peers, and perhaps get feedback on your products and services. For your personal life, Twitter can create what social media experts call an "ambient awareness" for the people important to you in your life — while each message might not be hugely significant, taken in total people can piece together you as a person or at least see the things you value.

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